Off a very successful year of his entire career, The Weeknd starts off 2021 by shocking fans with his latest look, coming from his stitched-up, bloodied, battered, and bruised face and debuting his new swollen visage in the music video for “Save Your Tears”.

Yesterday, we wrote on the official music video for “Save Your Tears”, a very strange and dark video from the entirety of the After Hours era. In it, The Weeknd was seen performing for a masked crowd before his performance takes a concerning toll with the artist drinking to no end. He was also throwing objects around the room, and even threatening to shoot himself with a revolver.

the weeknd new face

“This is f*cking scary,” wrote one person on the singer’s behind-the-scenes look at his “new face”. “What is wrong w u,” asked another.

From the look of things, The Weeknd has let this character to take over him for the last year, making this era more of a performance art experiment than anything. Still, it’s wild to consider the fact that he was not nominated for any Grammy Awards at the now-postponed 2021 ceremony.

What do you think of The Weeknd’s new look?