Purchases made directly from stores owned and managed by ecommerce businesses online is growing exponentially as the day goes by. Trust is a very essential and critical factor in the online purchasing decision of the consumer. The availability of trust is a fundamental reason why many users purchases goods or services from ecommerce websites, refer friends and family and would keep bookmarks and wish-lists.
When a business enterprise ventures into ecommerce marketing, it is important to note and understand that building customers assurance and trust is the core factor of the business’s sustainability. Which in the context of ecommerce marketing starts with the consumer’s beliefs, attitudes, intentions, and willingness to perform transactions at the website.
This article introduces a trust-scoring model (Enhanced E-Commerce Trust Model or E2CTM) to address the above requirements. In E2CTM, a trustor uses personal experience with a trustee and input from other trustors about that trustee. It then enables buyers who are interested in buying all kinds of gadgets and equipments to further do that with assurance that only top quality will be delivered.
Many customers rely solely on recommendations from reliable sources and public figures that have had similar interests in what they intend to purchase. A highly recommended seller with a good reputation like Kameymall is one of the best places to carry such market transactions, because of their unbiased reputation that would definitely stand the test of time.
If such recommendations are not readily available, they might be determined to try it out on their own. Say a couple that desires to purchase an Air Track Mat for the purpose of practicing jumps, flips, somersaults, forward and backward rolls, front and back handsprings, bridges, handstands and other demanding moves or even for relaxation whilst being appropriately safeguarded, makes a successful purchase at Kameymall and are satisfied, their trust score increases leaving them with a good impression and corresponding 5 star rating on the products.
Likewise if they are not satisfied, then the reverse would be the case. In such cases an example would be cart abandonment by a prospective customer probably because of hidden charges reflecting at the time of payment. The customer displays trust by being sure about the product and selecting it, and shows an almost equal amount of distrust on finding unexpected additional charges added to the product cost.
The fact is that customers who buy products after making the required payment on a website they have been visiting regularly for their purchases would always like to return there for their safety and satisfaction.
How To Build a Solid Ecommerce communities Trust
1. Protection Against Cyber Crimes and Theft
With the increasing rates of online scams, it is only logical that users would want to be secured against financial fraud, and this makes them to have more cautiousness and being on the lookout for any red flags. Cyber stalking and credit cards financial frauds are on the rise, therefore for businesses to showcase a higher level of legitimacy, they have to implement more layers of security called two factors authentication, which safeguards a user’s details.
Two-factor authentication (2FA) is a specific type of multi-factor authentication (MFA) that strengthens access security by requiring two methods (also referred to as authentication factors) to verify your identity. Such methods include but not limited to; one-time pin verification and the use of facial recognition or security questions.
2. Making a Good Impression To New and Returning Users
Making and leaving a good impression on users cannot be overemphasized! Whenever a customer visits a sites to make a purchase, they unconsciously try to survey the platform first so as to justify their decisions. They mostly looks out for how neat and responsive such sites are, relating to navigation, ease of use and how the purchasing carts operates.
Also how the website showcases the client’s products in an informative way. That means clear imagery from multiple angles and product descriptions that outline everything a customer might want to know about the product, including care, delivery, returns, cash-back, privacy policy and guarantee information. And not to overlook web performance which is mandatory and can impact the credibility of a business.
3. The Use of Trust Signals
Not all businesses are a household name, and one of the biggest challenges they may encounter is trying to gain a visitors trust and to remove the visitor’s fear or doubt of buying from a smaller unreliable business.
Therefore it’s expedient to make use of a third-party reviewer to give out a clear trust signals such as Trust Pilot, blogs reviews, security seals, free returns, and a physical location on your contact page to reduce any perceived risk or fear of scams. Also adding a logo and picture of the company or their team to the ‘About Us’ page can provide some extra level of reassurance.
Finally the reason why building users trust is good is because in today’s world of misleading fraudulent practices and fake news, establishing trust on an ecommerce site or app has become very essential and crucial. If you get it right and earn your client’s customers’ trust, it can give conversions a powerful boost and an overall business growth and development.
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