Amazon announce it will shutdown ranking site Alexa.com
Tech giant Amazon.com Inc has decided to shut down popular website ranking system “Alexa.com” after 25 long years of service.
Alexa platform is a service that has offered web traffic analysis for more than two decades. Alexa was founded in 1996 and bought by Amazon in 1999 (15 years before the shopping giant revealed its digital assistant of the same name).
The site, Alexa is best known for Alexa Rank, a ranking of the world’s most popular websites. With this information frequently referenced in news coverage and public resources like Wikipedia. The company extrapolates this data from a small sample of web users who use its browser extension. Also, from sites which choose to install its traffic monitoring software directly.
The company will no longer offer new subscriptions form December 8th, 2021, and will shut down the site on May 1st, 2022.
“Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more,” reads the post.
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